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This web site has the following in the site, "Specializing in Surgery for Brain and Spine Disorders." We noticed that the web site also stated " Welcome to the Neurosurgical Medical Clinic." It also said " Our surgeons and nurses provide neurosurgical care in many of the major hospitals in San Diego. Provide individual and conscientious treatment using the most effective and modern techniques available in the world. We hope our web page can bring you valuable information about our practice. the neurological disorders we treat and the procedures we perform. Kenneth Ott, MD, FACS." The header had neurosurgical medical clinic as the highest ranking optimized keyword. It is followed by medical clinic, neurosurgical medical, and NMC which isn't as ranked as highly as neurosurgical medical clinic. The next words sd-neurosurgeon.com uses is specializing. specialists was included and will not be understood by web engines.